Whats happening @ karthavyaThe latest news and technology updates from karthavya
TV5 a prominent 24/7 news channel based in Hyderabad replaced their existing Avid INews with Blaze Newsroom Computer System. This was done after a thorough evaluation of BLAZE NRCS integrated with their existing workflow.
BLAZE was chosen for its simplified user interface, a flexible licensing model and its integrated Social media publishing capabilities.
Often customers are confused between the capabilities of a MAM – Media asset Management System and a DAM – Digital Asset management system.
Since media is also digital can’t we buy a DAM to manage media because it already manages other digital assets like documents, Scans backup files etc?
Yes and No.
Yes if your organization does not have a media-centric workflow, if other assets have equal weightage to that of media files from the business perspective, or if you don’t need advanced media modification capabilities. Take an example of a Govt organization taking care of digital assets archiving, for such an organization a DAM with the capability to manage media makes more sense. Need to bear in mind the fact that media manipulation capabilities of typical Document management systems will be limited.
But when you talk about a media-centric workflow like a Tv Station or a Film production house, the core business revolves around the Media. You will need advanced media capabilities from the asset management system such as transcoding, stitching multiple media, copyright and rights management etc. In such scenarios, there is no alternative for a MAM.
QuickEdge MAM is an enterprise grade asset management system optimized for media workflows. With a powerful NLE plugin along with a high performance computing cluster its designed to handle huge media management workloads 24/7. You can explore more details about QuickEdge MAM here.
The newly introduced Web/HTML5 Plug-ins in the MOS protocol version 2.8.5 can usher new possibilities in an MOS workflow.
The current Activex implementation suffers from the following major disadvantages:
- For web based applications – ActiveX is supported only in Internet Explorer which works only on windows. Users who preferred mac or other browsers were forced to use internet explorer because of this.
- Companies were forced to have a development team experienced with ActiveX technologies even though their native software wasn’t using any Microsoft technologies.
- ActiveX was a heavyweight application and embedding it inside a web application was very cumbersome.
- ActiveX is a proprietary technology and was not contemplating an open protocol like MOS well.
HTML5 based plugins solve all the above disadvantages and provide more open and powerful toolset to create a more streamlined media workflow. BLAZE NRCS a pure web based application built using the latest HTML5 technologies is well prepared to handle the upcoming HTML5 plugins for MOS.
QuickEdge Playout Automation now seamlessly integrates with AP ENPS Newsroom computer System(NRCS). The integration is on industry standard MOS protocol. This enables the Newsroom users to quickly preview the low res proxy media inside the nrcs, where they can do a rough cut on the media and publish the Rundown to QuickEdge News Playout Interface. Live status updates about the media are available in the NRCS.
Karnataka’s premier news channel “Dighvijay News” launched with an end-to-end Karthavya Automation Solution
Dighvijay News a 24/7 HD news channel was recently launched in Karnataka. Dighvijay news comes from the VRL Media Pvt Ltd which is the No 1 regional print media company. The project marks a new benchmark in terms of technology and the way news can be presented.
Explore more on how karthavya delivered an 100% IT based based workflow solution with an attractive ROI in the following case study Dighvijay news case study
Cauvery TV an upcoming news channel in Tamil Nadu chooses Blaze NRCS for its news workflow automation. Cauvery selected Blaze against other NRCS Solutions after meticulous evaluation of the features each NRCS had to offer and the quality of service and support offered. BLAZE NRCS was integrated with multiple automation vendors and seamless MOS integration was demonstrated.
Backed by an industry leading software development team karthavya delivers the most up to date software experience through its broadcast solutions.
News Time Assam a 24×7 news channel based out from guwahati, Assam chooses QuickEdge Playout solution. QuickEdge Playout combines a well engineered software built on Linux and Dell made server to provide a reliable and robust playout solution.
What can you see at out Stall?
BLAZE NRCS now introduces Anchor Connect feature with its latest 2.6 version. Anchor connect helps the news-desk to setup a direct Hotline Scripting window with the Anchor. Using the Hotline window, users from the news-desk can send Accurate Real Time info about the developing story to the Anchor
Basava Tv – A Bangalore based Entertainment channel chooses QuickEdge Automation for its industry leading Mirrored Playout feature. QuickEdge Automation maintains frame to frame sync on different Server Chassis in order to provide the highest up-time and reliability.
Tv7 an 24/7 Regional News channel chooses QuickEdge Automation. Tv7 is based out from Mangalore and caters to the news and current affairs of that region.
A number of Broadcasters are sitting on a huge pile of valuable media lying on legacy Tapes. The need to digitize them has been growing stronger over the years. We have reached a point where further delays in Digitization could punch a huge hole in your pocket.
Observing industry trends one thing is clear – in the past couple of years the cost of digitization is increasing exponentially. This could be due to the following reasons
- Discontinuation of VTR manufacturing by major vendors.(Source). With this we have to rely upon used VTR’s, they will be difficult to find as days progress.
- Since most of the Broadcast Environments are now File based, the Manpower expertise to hande legacy tapes is fast diminishing and becoming an rare expertise.
- As tapes are getting old the chances of data corruption are higher, this in turn will need restoration which will be an additional burden. Restoration is a manpower intensive hence a costly affair.
The RIGHT TIME to digitize media is right NOW